Embrace the spirit of midsummer with Litha Gold, an empowering spiritual perfume by Alchemy Ritual. This soulful essence has been one of our best sellers since introduced in late spring 2022 and is now available at White Magick Alchemy as a Limited Edition spring/summer perfume oil. Gilded in 24k gold, Litha Gold celebrates the summer solstice and all things playful and joyful. Honey moon kissed with citrus and blood orange, Litha Gold warms up...

                In honor one of our favorite goddesses, our Imbolc Brigid’s Cross Candle is born. The Goddess Brigid, also known as Saint Brigid of Kildare, the patroness saint of Ireland, is honored and celebrated on Imbolc, a sacred pagan holiday at the beginning of February. Brigid, also known as Brighid or Brid (pronounced breed), is the Triple Goddess of Fire who bears the sacred eternal flame. A Celtic Triple Goddess, she is the...

Greetings, As darkness of winter sets in, the Lord of Misrule symbolizes the world turning upside down with the coming of mid-winter. Now is a time of reflection and release, and the time we set our intentions for the coming year. As we move forward into a new year, we kindle the light of hope. For the light is returning and with it, new life and new beginnings. The light will shine through the cold winter days ahead as the returning of spring...

While magick in its’ totality is defined by the worship of ancestors and spirits, and honing the powers of supernatural energy for advancement of one’s will, we refer to white magick as the use of such power for selfless purposes. Practitioners of white magick are characterized as healers, wise men and women, or witches and wizards. A peaceful, respectful, and nature worshipping bunch, they are the benevolent counterpart to black magicians, who...

The bright and powerful midsummer is nearly upon us, as Litha marks the Summer Solstice, or the point on the Wheel of the Year when the days are at their longest, and we are directly opposite from Yule. On June 21st, when Litha is traditionally observed, we feel the power of the Earth in her full glory. The God and Goddess are at the height of their power, for they are the King and Queen of the lands. The gardens, fields, and orchards are...

Beltane, or May Day, is the time we honor fire and fertility, welcoming the warmth of the summer ahead. It falls halfway between the spring equinox and summer solstice, while the earth’s energies are potent and active. All around us are signs of spring’s beauty and growth, and as the days lengthen, we awaken to our own dreams and desires. Directly opposite Samhain on the wheel of the year, Beltane is also a time when the veil between the worlds...

Sex magick is a rite that you most likely have been practicing for much longer than you realize. The acts of flirting and seducing, playing dress up or role playing, extending, delaying, or even denying orgasm are all part of this powerful form of magick. For whenever we indulge ourselves in such acts, we allow for the perfect union of physical and spiritual forces to be united. By summoning both sensual passion and intense energy of sexuality,...

To adorn an egg shell, is to participate in one of the oldest forms of arts and crafts. From ancient to modern times, eggs have been an important symbol in many cultures. They are part of the creation myths of many peoples as they symbolize life, renewal, and rebirth. In folklore, they were often used for healing and protection. In pagan traditions, Ostara heralds the beginning of spring and honors the goddess Eostre. Eostre is said to have...

Ostara, the spring festival of awakening and renewal, is nearly upon us. It falls during the spring equinox from March 19th to 23rd, after Imbolc (Candlemas) and before Beltane (May Eve.) Ostara is named after Eostre, the Germanic life-bringing goddess. Christians have long sought to dominate and prevail and as such, they strategically synced Easter, the resurrection of Christ, with this beloved celebration. It was a manipulative move, in hopes...

Candle magick is one of the oldest and most accessible forms of magick. Practicing with candles gives us a visual representation of the vital components of our craft-intention, focused energy and action. Some believe that as our candles burn down on our earthly realm, they begin to appear on the other side….. as they disappear here, they carry on to burn in the spirit realm, and then our wishes become illuminated there. White candles are the...